See Robinson Industries Inc, Coleman, MI on MacRaes Blue Book

Adding New Machinery to Keep Up With Demand - Robinson Industries

Do you remember reading about the introduction of the Gen2 pallet in one of my previous blog posts? We were so excited about offering this new and improved pallet and we had a goal of selling 10,000 pallets initially. We had performed all of the necessary tests on the pallet and we knew we had a winner. Next, we needed to gain real world experience about how the pallet would perform in the field and how the market would receive this innovation.

Well, I can enthusiastically say that the “real world” loves this pallet that handles the same load as the original but weighs almost 25% less. We have exceeded our goal! In order to meet demand, we have decided to expand our production capacity with new tooling and new machinery.

I wanted to give everyone advance notice about this opportunity so you can include the Gen2 pallet in your future material handling plans with assurances for improved delivery times. I wouldn’t be surprised if in another year, I’m writing a follow up about once again exceeding expectations for the Gen2 pallet.

Contributors

Ronda Robinson Ronda Robinson Marketing Manager

The granddaughter of company founders Fred and Ardis Robinson, Ronda Robinson is committed to growing the family business. An employee since 1981, Ronda began her career at Robinson Industries in sales and now works as the company’s marketing manager. She holds a bachelor’s degree in elementary education from Central Michigan University and a master’s degree in labor and industrial relations from the University of Illinois at Urbana-Champaign.

Kennedy Shea Kennedy square2 Marketing Coordinator

Kennedy Shea began working at Robinson Industries at age 16, having held many different positions over the years. In 2018, she joined Robinson full-time as operations liaison. Kennedy earned her Bachelor of Business Administration degree from Northwood University in 2017 with a major in marketing and a minor in management. She completed her MBA from the Richard DeVos Graduate School of Management in 2018.